Car Culture / Cars

The Toyota Supra is Back!

For decades every Lexus concept with a wedgy look and high performance ego was hoped to be the new Supra. As time marched on the denials became less convincing and the messaging from Toyota took on a more promising tone. Somewhere around 2014 the rumors gained traction and one of those ‘unnamed sources’ let it slip that the Lexus FT-1 concept could contain styling cues that hint at what a new Supra could look like.

That was enough. Rumors that were made up of hope more than gossip became more and more detailed… and officially confirmed… the seeds were planted, sown, and cultivated and the Supra is back after a 21-year hiatus.

In the same vein as the Toyota 86, which was co-developed with Subaru who sold the car under the BRZ banner, the Supra is a cooperative effort between Toyota and BMW. BMW’s version will be the drop top Z4. The Supra’s engine hardware and most of the interior controls are BMW. Toyota provides the ECU tune, suspension calibration, and optional equipment packages.

Slated to go on sale in summer 2019, the 2020 Toyota Supra has a Manufacturer’s Suggested Retail Price (MSRP) of $49,990 with an up-level model priced at $53,990. For those fans and collectors anxious to be among the first owners of this iconic sports car, the initial 1,500 production Supras for the U.S. will be Launch Edition models starting at $55,250. Each will be uniquely numbered and have distinctive, exclusive features.

The Supra Launch Edition will be available in exterior colors of Absolute Zero White, Nocturnal Black or Renaissance Red 2.0, each featuring high-contrast red mirror caps and 19-inch forged matte black alloy wheels. The white and black Launch Editions will have a red interior. Each of the racing-inspired seats will be wrapped in red leather, with red leather steering wheel grips, and a red center console with carbon-fiber accents. Red Launch Editions will feature a black leather-trimmed interior.

The 2020 Supra will be available in two grades: 3.0 and 3.0 Premium. Both will be motivated by a 3.0-liter turbocharged inline six-cylinder engine that produces 335 horsepower and 365 lb-ft of torque and an 8-speed automatic transmission with racing-style paddle shifters. Both grades will also come standard with serious performance features including adaptive suspension, an active rear differential, and launch control.

The base 3.0 has a 6.5-inch display with Bluetooth and iPod capability, as well as Alcantara seats. Navigation and JBL Audio will be an available option for an additional $2,460.

The 3.0 Premium model will feature an upgraded 8.8-inch wide-format touchscreen display with Navigation, Supra Connect telematics services, wireless Apple CarPlay, a premium 12-speaker JBL audio system, wireless phone charging and a color Head-Up Display. The 3.0 Premium grade will also feature heated, leather-trimmed seats.

Toyota has had the hype machine set on overload for the last year or so, publishing numerous teaser pics, social media hits, a gaggle of pre-production road tests from the car mags, and general rumor mill bantering… but it’s go time. The car is here and now it has to live up to its high expectations.

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